Nowadays, global trends suggest that there is a noticeable rise in the number of women setting up small creative businesses. They usually earn extra income from their entrepreneurial activity on the side, until they are confident enough that it can become their sole occupation.

Creative Entrepreneurship Online

Creative entrepreneurship is also preferred by mothers who want to choose the time and conditions under which they will be working in order to still be able to look after their families. Their success may spur you to create your own business to supplement your earnings by doing something you really enjoy.

From cooking to web design, from writing to knitting, the possibilities are virtually endless. Freelance creative work also becomes particularly popular in a climate of economic uncertainty experienced in various parts of the world today. With the help of the Internet, you can promote your business worldwide and reach a vast clientele; or target local customers if you feel that there will be great demand for your product in the particular area in which you are based.

Making the Right Moves When Starting Out

Above all, you should select to specialise in an area that really suits you. Only if you have the firm willingness to evolve in your creative domain will you develop a base of loyal clientele that will appreciate your work.
Naturally, you need to make your creative business stand out. One of the first things to consider is finding the perfect name for your business. The online market is now saturated with dot.com companies. So you’d better find something different that rings a bell for your customers, depending on the product or service offered; if you are selling home-made cosmetics for example, you can create a domain name ending in purecream; just remember that hyphens and numbers should be avoided, as they make it difficult for customers to spot you.
Then, you should design your website with the intention of making the usefulness of your products as plain as day.

Growing a Full-Fledged Business

After some time, you may feel ready to make this your full-time occupation. You may consider this quite risky. Yet, sometimes, and especially when the indications are positive, it is worth taking risks. In various inspiring publicised stories, other successful creative women relate how their road to success was beset with obstacles; their cases often prove to you that you can overcome hurdles even more formidable than the ones you encounter by using your resourcefulness.

Practical thinking is of vital importance; whenever possible, save some money; restructure your budget; and develop a back-up plan.

No one can guarantee success. It is only through persistent work and genuine commitment that you can eventually establish yourself as an entrepreneur. Even if you make it, it will be difficult to maintain a thriving business in the long run; besides, unforeseen circumstances may force you to go back to square one.

So, would you consider venturing out as a creative entrepreneur and why? Voice your opinion in one of our upcoming issues creative entrepreneur.