Most people would never think about comparing gardening with an online business, but in many aspects they are a lot alike.

If you can handle the array of puns that are coming your way, I think you will find this analogy rather informative. And the information will help you “cultivate” your business to a “budding” success.

1. “Growing” Your Business.

First of all, growing your business is a lot like a farmer growing their crops. The farmer needs to first prep the soil, so that it can take the seeds.

In order to prepare the soil, the farmer may cultivate the land, add fertiliser, and till the soil. This is what you need to do your business as well.

Many times, people try to start sending traffic to a funnel that is not fully set up yet. Think of the traffic like “seeds” and your funnel like the soil. When your funnel is not ready to go, sending traffic there will just be wasting your resources, or your money.

Issues like broken links, incomplete pages or autoresponder series, or poorly written copy are examples of non prepared soil in your garden.

2. Buy Top Quality “Seeds”.

In this case again, seeds are your traffic, or the individuals you send into your funnel. First of all, farmers can obtain their seeds in two ways – either they have cultivated them from a previous harvest, or they can purchase them.

With your traffic, you are going to do the same thing. You can cultivate top quality traffic from your list that you are building, and send them into a new funnel and see what “blooms.”

Or, you can take the money and buy the best seeds you can. This means you need to buy traffic. (As you know, I always recommend paid traffic as it is scalable, but that is news for a different article!)

What defines a Good Seed?

Farmers know that the best seeds will produce the best crops. In your online marketing business, your traffic will need to be top quality as well. Because if you can get traffic that were former buyers, for instance, you know that they will produce the best results later on (cha-ching! Sales, that is!)

3. Water Your Crops.

The third step of the hardworking farmer after soil preparation and planting is to nurture the crops. If the farmer wants a truly abundant harvest, there will need to be much care applied to the crops. They will need to water the seeds, take out all the pests and weeds, and sometimes give additional nutrients.

For your online marketing business, you will need to build your relationships with your traffic. Nurture them, offer help, give tons of value, and walk them along the path to success.

The top marketers know this and understand the process a lot more than those who do not “tend their gardens.”

The moral of the story here is that far too often people try to get free or paid traffic and literally jam the seed into the soil and scream at it to grow. However, the process is much more than that, as we explained above.

So use this advice wisely and go get your green-thumb! (from all the money).

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